The Secret and Power of Connecting

The Secret and Power of Connecting

Networking VS Connecting

Networking: interact with other people to exchange information and develop contacts, especially to further one’s career.

  • There are plenty of events/groups that will produce little to no return.

Connecting: join together so as to provide access and communication; provide or have a link or relationship with; form a relationship or feel an affinity.

  • Connecting is the more powerful of the two. Connecting is the art of developing and leveraging relationships into mutual beneficial lead sharing.

Everyone wants to know how to connect.

 Everyone wants to know how to make appointments.

 Everyone wants to know how to meet the right people.

 Everyone wants to connect more to sell more.

 Everyone wants to connect more to succeed more.

The secret is to become known FIRST – making it easier to make connections. Make people want to meet you. It’s all about becoming known as a person of value, both in your community and in your industry.

However, I do not dismiss networking altogether.

Rather, I suggest a few strategies to increase ROI from networking events.

  • Choose industry specific events where prospects gather, not just competitors.
  • Target events on topics where you are an expert and can offer a solution.
  • Review membership directories and list of pre-registered attendees before committing.
  • Work the room
  • Have quality conversations. Ask questions to understand their business, their challenges, and how you can help.
  • Make it personal.
  • When you follow-up, pay it forward with some free advice or a lead

Attending the right trade show. Paired with strategic pre and post marketing increases discovery conversations & follow-up appointments. Some of the highest ROI networking of my career comes from large trade shows and not small networking groups.

The wrap up:

Nothing shortens a sales cycle like a personal relationship.

Don’t underestimate the value of a handshake and client-centered face to face conversation.

If you are likable and memorable, they will take your next call and be forth coming with information.

A question for you:

Did you find this helpful?

What do you suggest to help other readers get the most from their networking?

Where does social selling fall into the spectrum of connecting?

 

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leadership

Employees stay when they are:

As a business or organization, your most important assets are not your clients. Its your employees.

If you take care of your employees, they will take care of your clients and enable optimal profit and growth. Happy employees are productive employees.

Statistics show that up to 60% of employees have considered another job in the last 6 months.

The number is significantly lower for leaders, less than 30%. The reasons for this discrepancy can be explained by the info-graph above.

Leaders tend to be valued and appreciated, they receive support and are empowered within the organization, and if they can execute a mission and empower employees, they are most likely going to be promoted and paid well.

As an employee:

Start by focusing on things you can control

10 Things That Require Zero Talent

  • Find opportunities to solve a problem, make suggestions, and/or take on extra responsibility.
  • Volunteer for tasks and projects that allow you to showcase and be recognized for your talents.

 

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