Manufacturing is big business in WNY: These 6 blogs will help you stay current.

You may, or may not realize, but manufacturing is one of the three industries in the greater Buffalo area with the most job opportunity.

You probably didn’t know that WNY college/universities graduate:

  • 4000 more teachers per year than there are jobs
  • 3000 more business management professionals than there are jobs
  • WNY and other blue collar towns need to do a better job preparing their community members for the jobs available and creating career ladders within companies to prepare for the influx of retirements coming due to an aging workforce

Working in the manufacturing world means it’s important to be in the know about changing regulations, technology updates, enhancements and overall industry trends. That responsibility can be daunting. Thankfully, there are resources that make it easier to stay in the loop.

CollegeCPR and buffalo manufacturing jobs

One such resource is the blogosphere.

By following relevant manufacturing blogs, you are an asset to your company and a resident expert on an evolving and rapidly growing industry. With that, make sure these six manufacturing blogs are on your radar.

  1. Shopfloor is the blog of theNational Association of Manufacturers (NAM). It has been a recognized resource for manufacturing advocacy on issues such as energy and labor policy, legal reform, trade and regulation.
  2. Manufacturing Innovation Blog, the blog of the Manufacturing Extension Partnership (MEP), discusses key issues for U.S. manufacturers such as how robotics shape the workforce. It serves as a resource for manufacturers, industry experts and the public to discuss key manufacturing topics.
  3. The Alliance for American Manufacturing (AAM) is a non-profit, non-partisan partnership formed in 2007 by some of America’s leading manufacturers and the United Steelworkers. Its mission is to strengthen American manufacturing and create new private-sector jobs through smart public policies. Recent posts cover topics ranging from the cybersecurity risks in supply chains to the importance of workforce training in manufacturing.
  4. Manufacturing.net bills itself as “the leading source for manufacturing and product development news.” With writers who are experts in a variety of aspects of the manufacturing industry, this blog updates multiple times per week including news, magazine articles, association links, tradeshow information and web communities.
  5. With an overarching focus on industry news, Manufacturing Business Technology has comprehensive content that makes it one of the best manufacturing blogs you’ll find.
  6. Manufacturing Transformation is a comprehensive and expertly-crafted resource for industry insiders focusing on the effects of globalization in the manufacturing trade. Feel like you have industry savvy to share? This site invites outside contributions.

Of course, this list doesn’t cover all of the great manufacturing content and resources out there, but it does provide a baseline for helping marketers and PR practitioners stay up-to-date with new methods and anticipate emerging ones. Keep current to help your company stay abreast of the competition, or even ahead of them. You’ll be able to modify your plans as you see changes happening or stay the course, depending on the newest information being disseminated.

And there you have it, folks. Now get to following

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CollegeCPR coaches girls about STEM careers at Tech Savvy event

March 18, 2017

CollegeCPR spent the day at University at Buffalo for Tech Savvy, speaking with girls (Grade 6-12) and parents about STEM careers and college preparation activities.

What did we enjoy most?  Our conversations with students and parents about career exploration, college preparation and ways to overcome the common challenges faced by today’s college student.  We discussed job opportunities in the STEM fields (Science, Technology, Math, Engineering) and what activities are needed to best position students for college and career success.

What is Tech Savvy?

Promoting Science and Technology Careers for Girls

Tech Savvy is a daylong science, technology, engineering, and math (STEM) career conference designed to attract girls to these fields and to inform families about STEM education and careers.

Tech Savvy was founded in 2006 by the AAUW Buffalo (NY) Branch, under the leadership of then-branch president and Praxair employee Tamara Brown (ME Chemical Engineering, 2003). With the support of Praxair and community groups, this annual event has become a huge success, serving upwards of 700 girls and 200 parents each spring at the University at Buffalo.

This year we will focus on the college application process, the importance of service, and getting into college. Hence, students will have an AAUW University college application. The student brought this applications and we asked questions about their strength’s, favorite subjects, career interests, and plan to achieve career goals.

About AAUW

The American Association of University Women (AAUW) advances equity for women and girls through advocacy, education, philanthropy, and research.

Our society tells girls and women that they don’t belong in science, technology, engineering, and math (STEM) fields. As early as first grade, children have already developed a sense of gender identity, and most have developed unconscious bias associating boys with math. Toys still reinforce rigid, highly gendered stereotypes that encourage only boys to build or engineer. And even kids’ clothing still proclaims that girls are bad at math.

At almost every step of the STEM education ladder, we see girls walk away. By seventh grade, many girls are ambivalent about these fields, and by the end of high school, fewer girls than boys plan to pursue STEM in college. Especially in engineering, physics, and computing, female college students are likely to be outnumbered by men in their programs. With some important exceptions, schools dedicate few resources to recruiting and retaining students in fields that are non-traditional for their gender. Women who do graduate with a STEM degree enter a workforce that is historically unfriendly to them. And once they get there, stereotypes, gender bias, and the climate of academic departments and workplaces continue to block women’s participation and progress.

But the low number of women and girls pursuing STEM fields is not a status quo we can live with. It has significant implications for women’s financial security, economic growth, and global innovation.

AAUW is committed to encouraging women and girls to pursue STEM, and we have a multipronged approach to make it happen.

About CollegeCPR

CollegeCPR is a social impact company committed to college, career and life success. We work with parents and students to accelerate success, by guiding learners through occupational exploration, soft-skill development, and career coaching. We work with institutions to create a campus-wide culture of coaching through high impact training and print/digital content.

On a personal level, we appreciate the support of parents, students and educators and programs like Tech Savvy. We sincerely want to hear the challenges and share in your successes!

Employee engagement initiatives and professional coaching has shown to boost goal attainment and increase productivity. We offer corporate workshops, coaching, and College/Career planning web-based courses.

Follow CollegeCPR on Facebook

Or email us at mspence@collegeCPR.com

AAEU, STEM, Michael Spence, CollegeCPR

4 Reasons to Optimize your LinkedIn Profile

REASONS WHY YOU SHOULD BE ON LINKEDIN AND YOU SHOULD OPTIMIZE YOUR PROFILE

  • “Linked In is not a platform to forget about it. Microsoft purchased for 26 billion dollars so they won’t let it slide away”
  • “It’s the go-to platform for professionals, particularly in B2B space.”
  • “Pay attention to your personal brand on social networks. Current or future customers might checking you out on LinkedIn and probably all networks.”
  • “It’s a great way for you to create personal leverage for yourself from a professional standpoint.”

In January 2017, LinkedIn the platform for professionals just had its biggest desktop makeover. The new design now features seven core areas, home, which is your feed, messaging, jobs, notifications, me, my network and search. Below is the new page layout.

It’s important that you leverage the content “above the fold.” The most valuable real estate on your page is your headline and opening summary statement.

EXERCISES TO HELP YOU CREATE YOUR PERSONAL BRAND:

  • Get your Elevator Pitch – what makes you interesting and different (iTunes has a new show called Return of the Apps where it’s like Shark Tank but for Apps – they call it an Escalator Pitch).
  • Elaborate in detail – Who you are, what you do, who you do it for, and what they’re going to get out of it. But keep it to 3-7 sentences.
  • Brainstorm on key words for yourself – what search terms would people use trying to find you (i.e. names, skills, products, services, or even industry jargon)?

TIPS FOR LINKEDIN PROFILE SECTIONS:

  • NAME: Use your real name, save the cool trendy fun for other platforms
  • URL: Reserve your vanity URL on LinkedIn – should be same as your real, full name if possible
  • PHOTO: Ditch the photo from college and get a professional headshot
  • HEADER IMAGE – Use an image that illustrates what you do, with something that pulls through your brand or illustrates your skills

HEADLINE:

  • Your professional headline is the line that comes up next to your name when someone searches so you can go deeper than just your job title.
  • Try to incorporate the keywords you came up with in the earlier brainstorming – take advantage of your space.
  • This is where you have to stand out with a condensed version of your elevator pitch

SUMMARY:

  • This is the place where you can take a deeper dive into who you are, what you do and who you help.
  • Start with the paragraph you created earlier in the exercises – incorporate your key words here
  • Speak to who you’re trying to connect with
  • Be sure to break this up! No one wants to read multiple long paragraphs. Use bullet points and white space so they can easily pull out the key takeaways.

EXPERIENCE:

  • Elaborate on your experience
  • Put former employers
  • Highlight achievement
  • List services
  • Personal differentiators
  • Add media like presentations or created content – visuals are great for social media (you can also put under your summary section)
  • The media can be documents, presentations, videos, photos – be sure to use pdfs rather than Word documents
  • Schooling – go deeper here into achievements, awards, etc.
  • Even if you got a degree into what you do today, that’s okay because that is part of your story and it can also be a connecting point into who you are

FEATURED SKILLS & ENDORSEMENTS

  • This is your opportunity to show your credibility and thought leadership in your space
  • You get 50 skills – use this wisely – you want to be relevant skills to what you do
  • Don’t just write “Microsoft Word” as a top skill since that won’t separate you from others
  • This is like SEO for your personal brand
  • Pay attention to the Top 10

ADDITIONAL ITEMS:

  • This area is more for freelance and contract work
  • List your publications, i.e. guest blogging gigs, or featured articles, but you don’t need to feature every single post), especially if they have gone viral or are more evergreen and relevant
  • List and Organizations & Volunteer work –

Suggestions To Make Your Profile Better:

LinkedIn isn’t forgetting its core service with its new update. The site will now offer suggestions to make your profile stand out based on what recruiters are searching for. LinkedIn will suggest what skills you should add, as well a summary created by LinkedIn based on your experience.

Contact Mike Spence for help optimizing your LinkedIn page, crafting a brand story, and growing your business using social media: