Ten Insightful Quotes (and Great Leadership Lessons) From Seth Godin

Why bother searching through the usual list of famous quotes when one man, Seth Godin, shares plenty of insight on business, marketing, and leadership.

 

A Buffalo success story, Seth Godin is a renowned author, master marketer, and a thought leader. Seth’s family are Buffalonians vested in the community.  Seth’s heartfelt introductions from his sister, the Buffalo Jewish Federation, and the proud director of the Albright-Knox art museum made this event very personal. The Godin family was praised for their contributions, support, and endowment in memory of their mother.  As I l watched Seth from across the room, his smile and face eluded a true sense of gratefulness.

  • A sold-out event of 350 community leaders joined together
  • A small enough venue for direct eye contact and quality networking with anyone in the room
  • The slide deck paired with Seth’s artsy, practical and fresh perspective had an audience of all ages sitting attentively, engaging often, and laughing more than expected

If you are reading this, you are probably like me, a fan of Seth. I have read and applied teaching from many of his books, including: Permission Marketing, Tribe, Purple Cow, The Dip, Linchpin, and Small is the New Big.

My personal draw to Seth is his thought leadership and our shared passion for challenging the status quo.  In everything I do, I believe in challenging the status quo. I have failed more times than I care to admit. But I have felt gratification, and tasted the fruits of my labor when I execute a project against the odds. Boy does that feel good. It’s that feeling that keeps me coming back to entrepreneurship time and time again.

In my latest project, CollegeCPR, I challenge the education system and offer a better way for families and young professionals to approach career planning. At times I receive opposition, but most times my story resonates and receives burning support from those who recognize or have experienced the challenges faced by today’s college graduate.  Despite any challenges, CollegeCPR recognizes the problem is real and we are committed to impacting change. The below excerpts from Seth’s book, “What to do when it’s your turn” apply to our approach.

“THE AMERICAN PEOPLE ARE SUCKERS.” 

“Many powerful organizations fear a truth teller. They work hard to avoid being confronted by an individual who sees the world as it is and by a person who cares enough to change things.”

While developing CollegeCPR, I became a student of social media and digital marketing in order to grow my business. I looked to experts like Seth as a teacher, studying his work. Since that time, I have developed a team that is constantly running tests and tweaking strategy based on customer feedback.  Our recent focus is the science of marketing – social psychology and why do people take action. One key to creating content that converts is audience engagement.  Our strategy is founded from advice of Kevin Kelly and Tim Ferris when they talk about 1000 True Fans.

Below are 10 of our favorite quotes from Seth on Business, PR and Marketing, Fear, Coaching, and Presenting.

Business

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”

“There’s no shortage of remarkable ideas, what’s missing is the will to execute them.”

“Don’t find customers for your products, find products for your customers.”

 

PR and Marketing

“People do not buy goods and services. They buy relations, stories and magic.”

“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” 

Seth Godin 

 

 

 

 

Fear

 “If failure is not an option, then neither is success.”

“The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.”

Coaching

“The problem with working with a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind.”

Presenting

“You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.”

KEYNOTE AUDIENCE

 

 

 

 

 

 

Bonus Quote from Stop Stealing Dreams #manifesto

“The good jobs of the future aren’t going to involve working for giant companies on an assembly line. They all require individuals willing to chart their own path, whether or not they work for someone else.”

“Large scale education was not developed to motivate kids or to create scholars. It was invented to churn out adults who worked well within the system.”

 

Learn to incorporate these quotes into your thought process and you will unleash your true potential beyond what you thought was possible.

What is your favorite Seth quote? 

 

Do you want to learn the career activities that your college and university don’t want you to know.

Do you want to learn the skills that employers wish they taught you in college?

 

To engage with Mike Spence:coaching performance results. Who is Mike Spence?

Follow Mike on LinkedIn

Find CollegeCPR on Facebook

Email: mspence@collegecpr.com

 

 

 

4 Reasons to Optimize your LinkedIn Profile

REASONS WHY YOU SHOULD BE ON LINKEDIN AND YOU SHOULD OPTIMIZE YOUR PROFILE

  • “Linked In is not a platform to forget about it. Microsoft purchased for 26 billion dollars so they won’t let it slide away”
  • “It’s the go-to platform for professionals, particularly in B2B space.”
  • “Pay attention to your personal brand on social networks. Current or future customers might checking you out on LinkedIn and probably all networks.”
  • “It’s a great way for you to create personal leverage for yourself from a professional standpoint.”

In January 2017, LinkedIn the platform for professionals just had its biggest desktop makeover. The new design now features seven core areas, home, which is your feed, messaging, jobs, notifications, me, my network and search. Below is the new page layout.

It’s important that you leverage the content “above the fold.” The most valuable real estate on your page is your headline and opening summary statement.

EXERCISES TO HELP YOU CREATE YOUR PERSONAL BRAND:

  • Get your Elevator Pitch – what makes you interesting and different (iTunes has a new show called Return of the Apps where it’s like Shark Tank but for Apps – they call it an Escalator Pitch).
  • Elaborate in detail – Who you are, what you do, who you do it for, and what they’re going to get out of it. But keep it to 3-7 sentences.
  • Brainstorm on key words for yourself – what search terms would people use trying to find you (i.e. names, skills, products, services, or even industry jargon)?

TIPS FOR LINKEDIN PROFILE SECTIONS:

  • NAME: Use your real name, save the cool trendy fun for other platforms
  • URL: Reserve your vanity URL on LinkedIn – should be same as your real, full name if possible
  • PHOTO: Ditch the photo from college and get a professional headshot
  • HEADER IMAGE – Use an image that illustrates what you do, with something that pulls through your brand or illustrates your skills

HEADLINE:

  • Your professional headline is the line that comes up next to your name when someone searches so you can go deeper than just your job title.
  • Try to incorporate the keywords you came up with in the earlier brainstorming – take advantage of your space.
  • This is where you have to stand out with a condensed version of your elevator pitch

SUMMARY:

  • This is the place where you can take a deeper dive into who you are, what you do and who you help.
  • Start with the paragraph you created earlier in the exercises – incorporate your key words here
  • Speak to who you’re trying to connect with
  • Be sure to break this up! No one wants to read multiple long paragraphs. Use bullet points and white space so they can easily pull out the key takeaways.

EXPERIENCE:

  • Elaborate on your experience
  • Put former employers
  • Highlight achievement
  • List services
  • Personal differentiators
  • Add media like presentations or created content – visuals are great for social media (you can also put under your summary section)
  • The media can be documents, presentations, videos, photos – be sure to use pdfs rather than Word documents
  • Schooling – go deeper here into achievements, awards, etc.
  • Even if you got a degree into what you do today, that’s okay because that is part of your story and it can also be a connecting point into who you are

FEATURED SKILLS & ENDORSEMENTS

  • This is your opportunity to show your credibility and thought leadership in your space
  • You get 50 skills – use this wisely – you want to be relevant skills to what you do
  • Don’t just write “Microsoft Word” as a top skill since that won’t separate you from others
  • This is like SEO for your personal brand
  • Pay attention to the Top 10

ADDITIONAL ITEMS:

  • This area is more for freelance and contract work
  • List your publications, i.e. guest blogging gigs, or featured articles, but you don’t need to feature every single post), especially if they have gone viral or are more evergreen and relevant
  • List and Organizations & Volunteer work –

Suggestions To Make Your Profile Better:

LinkedIn isn’t forgetting its core service with its new update. The site will now offer suggestions to make your profile stand out based on what recruiters are searching for. LinkedIn will suggest what skills you should add, as well a summary created by LinkedIn based on your experience.

Contact Mike Spence for help optimizing your LinkedIn page, crafting a brand story, and growing your business using social media: