Ten Insightful Quotes (and Great Leadership Lessons) From Seth Godin

Why bother searching through the usual list of famous quotes when one man, Seth Godin, shares plenty of insight on business, marketing, and leadership.

 

A Buffalo success story, Seth Godin is a renowned author, master marketer, and a thought leader. Seth’s family are Buffalonians vested in the community.  Seth’s heartfelt introductions from his sister, the Buffalo Jewish Federation, and the proud director of the Albright-Knox art museum made this event very personal. The Godin family was praised for their contributions, support, and endowment in memory of their mother.  As I l watched Seth from across the room, his smile and face eluded a true sense of gratefulness.

  • A sold-out event of 350 community leaders joined together
  • A small enough venue for direct eye contact and quality networking with anyone in the room
  • The slide deck paired with Seth’s artsy, practical and fresh perspective had an audience of all ages sitting attentively, engaging often, and laughing more than expected

If you are reading this, you are probably like me, a fan of Seth. I have read and applied teaching from many of his books, including: Permission Marketing, Tribe, Purple Cow, The Dip, Linchpin, and Small is the New Big.

My personal draw to Seth is his thought leadership and our shared passion for challenging the status quo.  In everything I do, I believe in challenging the status quo. I have failed more times than I care to admit. But I have felt gratification, and tasted the fruits of my labor when I execute a project against the odds. Boy does that feel good. It’s that feeling that keeps me coming back to entrepreneurship time and time again.

In my latest project, CollegeCPR, I challenge the education system and offer a better way for families and young professionals to approach career planning. At times I receive opposition, but most times my story resonates and receives burning support from those who recognize or have experienced the challenges faced by today’s college graduate.  Despite any challenges, CollegeCPR recognizes the problem is real and we are committed to impacting change. The below excerpts from Seth’s book, “What to do when it’s your turn” apply to our approach.

“THE AMERICAN PEOPLE ARE SUCKERS.” 

“Many powerful organizations fear a truth teller. They work hard to avoid being confronted by an individual who sees the world as it is and by a person who cares enough to change things.”

While developing CollegeCPR, I became a student of social media and digital marketing in order to grow my business. I looked to experts like Seth as a teacher, studying his work. Since that time, I have developed a team that is constantly running tests and tweaking strategy based on customer feedback.  Our recent focus is the science of marketing – social psychology and why do people take action. One key to creating content that converts is audience engagement.  Our strategy is founded from advice of Kevin Kelly and Tim Ferris when they talk about 1000 True Fans.

Below are 10 of our favorite quotes from Seth on Business, PR and Marketing, Fear, Coaching, and Presenting.

Business

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”

“There’s no shortage of remarkable ideas, what’s missing is the will to execute them.”

“Don’t find customers for your products, find products for your customers.”

 

PR and Marketing

“People do not buy goods and services. They buy relations, stories and magic.”

“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” 

Seth Godin 

 

 

 

 

Fear

 “If failure is not an option, then neither is success.”

“The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.”

Coaching

“The problem with working with a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind.”

Presenting

“You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.”

KEYNOTE AUDIENCE

 

 

 

 

 

 

Bonus Quote from Stop Stealing Dreams #manifesto

“The good jobs of the future aren’t going to involve working for giant companies on an assembly line. They all require individuals willing to chart their own path, whether or not they work for someone else.”

“Large scale education was not developed to motivate kids or to create scholars. It was invented to churn out adults who worked well within the system.”

 

Learn to incorporate these quotes into your thought process and you will unleash your true potential beyond what you thought was possible.

What is your favorite Seth quote? 

 

Do you want to learn the career activities that your college and university don’t want you to know.

Do you want to learn the skills that employers wish they taught you in college?

 

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Email: mspence@collegecpr.com

 

 

 

Five Tips to Achieve More Effective Meetings

Meetings are a powerful tool that are widely misunderstood.

Did you ever sit in a meeting feel the desire to yell, “Get to the point?”

Have you ever walked out of a meeting and thought to yourself, “That was a total waste of time?”

Meetings fill an increasing number of hours in the workday, and yet most employees consider them as a waste of time. According to a survey of U.S. professionals by Salary.com, meetings ranked as the number one office productivity killer.

Before we discuss Five Tips to Achieve More Effective Meetings, we first need to address mindset. Employee mindset training can transform the flow and outcomes of your meetings.

mindset: the established set of attitudes held by someone.

Teams we train to implement the W.A.I.T. mindset see significant improvements in effectiveness, efficiency, and impact of their meetings on the bottom line.

Our TOP Time Optimization Tip: W.A.I.T. a minute before you speak

Click Here To See The W.A.I.T. flow chart

If everyone considered this, meetings would be much more effective

There are ways to run effective, efficient meetings that leave your employees feeling energized and excited about their work. Here are five tips to achieve more effective meetings:

  1. Distribute and Review Agenda In Advance. Review list of attendees. Prepare an agenda template so all future meetings can be planned by filling in the blanks. You should establish ground rules, we ban technology and remind others to be mindful of using the W.A.I.T. technique. The mindset is taught, reinforced, recognized, and rewarded ingraining it into company culture.
  2. Clear Objective and desired outcome. A meeting must have a specific and defined purpose. Before you send that calendar invite, ask yourself: What do I seek to accomplish? Are you alerting people to a change in management or a shift in strategy? Are you seeking input from others on a problem facing the company? Are you looking to arrive at a decision on a particular matter? Standing meetings with vague purposes, such as “status updates,” are rarely a good use of time.
  3. Take no hostages. An engaged audience is required. But, nothing derails a meeting faster than one person talking more than his/her fair share. If you notice one person monopolizing the conversation, call him out. Say, “We appreciate your contributions, but now we need input from others before making a decision.” Be public about it. Establishing ground rules early on will create a framework for how your group functions. You can use the “Parking Lot” to manage off topic discussions.
  4. Stick to your schedule. Start on time, end on time. Create an agenda that lays out everything you plan to cover in the meeting, along with a timeline that allots a certain number of minutes to each item, and email it to people in advance. Once you’re in the meeting, put that agenda up on a screen or whiteboard for others to see. This keeps people focused.
  5. Follow up. It’s common for people to come away from the same meeting with very different interpretations of what went on. To reduce this risk, email a memo highlighting what was accomplished to all who attended within 24 hours after the meeting. Document the responsibilities given, tasks delegated, and any assigned deadlines. That way, everyone will be on the same page.

Meetings truly can be valuable and productive. Master these five elements and you can run productive and efficient meetings that move the needle forward.

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W.A.I.T. Mindset Is The Top Optimization Tip To Improve Every Meeting

First I will address mindset. Employee mindset training can transform the flow and outcomes of your meetings.

mindset: the established set of attitudes held by someone.

Teams we train to implement the W.A.I.T. mindset see significant improvements in effectiveness, efficiency, and impact of their meetings on the bottom line.

Our TOP Time Optimization Tip: W.A.I.T. a minute before you speak.  If everyone considered this, meetings would be much more effective

W.A.I.T. Instead of allowing one’s mind to wander during meetings, actively engage your brain to focus on another’s point. This way we become much more mindful of ourselves and those around us. Certainly W.A.I.T. and listen to other meeting participants then speak with greater meaning. It’s a both-side-of-the-coin exercise.

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Each like, comment, and share helps me learn from you.

Contact us regarding W.A.I.T Mindset training for your team

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Manufacturing is big business in WNY: These 6 blogs will help you stay current.

You may, or may not realize, but manufacturing is one of the three industries in the greater Buffalo area with the most job opportunity.

You probably didn’t know that WNY college/universities graduate:

  • 4000 more teachers per year than there are jobs
  • 3000 more business management professionals than there are jobs
  • WNY and other blue collar towns need to do a better job preparing their community members for the jobs available and creating career ladders within companies to prepare for the influx of retirements coming due to an aging workforce

Working in the manufacturing world means it’s important to be in the know about changing regulations, technology updates, enhancements and overall industry trends. That responsibility can be daunting. Thankfully, there are resources that make it easier to stay in the loop.

CollegeCPR and buffalo manufacturing jobs

One such resource is the blogosphere.

By following relevant manufacturing blogs, you are an asset to your company and a resident expert on an evolving and rapidly growing industry. With that, make sure these six manufacturing blogs are on your radar.

  1. Shopfloor is the blog of theNational Association of Manufacturers (NAM). It has been a recognized resource for manufacturing advocacy on issues such as energy and labor policy, legal reform, trade and regulation.
  2. Manufacturing Innovation Blog, the blog of the Manufacturing Extension Partnership (MEP), discusses key issues for U.S. manufacturers such as how robotics shape the workforce. It serves as a resource for manufacturers, industry experts and the public to discuss key manufacturing topics.
  3. The Alliance for American Manufacturing (AAM) is a non-profit, non-partisan partnership formed in 2007 by some of America’s leading manufacturers and the United Steelworkers. Its mission is to strengthen American manufacturing and create new private-sector jobs through smart public policies. Recent posts cover topics ranging from the cybersecurity risks in supply chains to the importance of workforce training in manufacturing.
  4. Manufacturing.net bills itself as “the leading source for manufacturing and product development news.” With writers who are experts in a variety of aspects of the manufacturing industry, this blog updates multiple times per week including news, magazine articles, association links, tradeshow information and web communities.
  5. With an overarching focus on industry news, Manufacturing Business Technology has comprehensive content that makes it one of the best manufacturing blogs you’ll find.
  6. Manufacturing Transformation is a comprehensive and expertly-crafted resource for industry insiders focusing on the effects of globalization in the manufacturing trade. Feel like you have industry savvy to share? This site invites outside contributions.

Of course, this list doesn’t cover all of the great manufacturing content and resources out there, but it does provide a baseline for helping marketers and PR practitioners stay up-to-date with new methods and anticipate emerging ones. Keep current to help your company stay abreast of the competition, or even ahead of them. You’ll be able to modify your plans as you see changes happening or stay the course, depending on the newest information being disseminated.

And there you have it, folks. Now get to following

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4 Reasons to Optimize your LinkedIn Profile

REASONS WHY YOU SHOULD BE ON LINKEDIN AND YOU SHOULD OPTIMIZE YOUR PROFILE

  • “Linked In is not a platform to forget about it. Microsoft purchased for 26 billion dollars so they won’t let it slide away”
  • “It’s the go-to platform for professionals, particularly in B2B space.”
  • “Pay attention to your personal brand on social networks. Current or future customers might checking you out on LinkedIn and probably all networks.”
  • “It’s a great way for you to create personal leverage for yourself from a professional standpoint.”

In January 2017, LinkedIn the platform for professionals just had its biggest desktop makeover. The new design now features seven core areas, home, which is your feed, messaging, jobs, notifications, me, my network and search. Below is the new page layout.

It’s important that you leverage the content “above the fold.” The most valuable real estate on your page is your headline and opening summary statement.

EXERCISES TO HELP YOU CREATE YOUR PERSONAL BRAND:

  • Get your Elevator Pitch – what makes you interesting and different (iTunes has a new show called Return of the Apps where it’s like Shark Tank but for Apps – they call it an Escalator Pitch).
  • Elaborate in detail – Who you are, what you do, who you do it for, and what they’re going to get out of it. But keep it to 3-7 sentences.
  • Brainstorm on key words for yourself – what search terms would people use trying to find you (i.e. names, skills, products, services, or even industry jargon)?

TIPS FOR LINKEDIN PROFILE SECTIONS:

  • NAME: Use your real name, save the cool trendy fun for other platforms
  • URL: Reserve your vanity URL on LinkedIn – should be same as your real, full name if possible
  • PHOTO: Ditch the photo from college and get a professional headshot
  • HEADER IMAGE – Use an image that illustrates what you do, with something that pulls through your brand or illustrates your skills

HEADLINE:

  • Your professional headline is the line that comes up next to your name when someone searches so you can go deeper than just your job title.
  • Try to incorporate the keywords you came up with in the earlier brainstorming – take advantage of your space.
  • This is where you have to stand out with a condensed version of your elevator pitch

SUMMARY:

  • This is the place where you can take a deeper dive into who you are, what you do and who you help.
  • Start with the paragraph you created earlier in the exercises – incorporate your key words here
  • Speak to who you’re trying to connect with
  • Be sure to break this up! No one wants to read multiple long paragraphs. Use bullet points and white space so they can easily pull out the key takeaways.

EXPERIENCE:

  • Elaborate on your experience
  • Put former employers
  • Highlight achievement
  • List services
  • Personal differentiators
  • Add media like presentations or created content – visuals are great for social media (you can also put under your summary section)
  • The media can be documents, presentations, videos, photos – be sure to use pdfs rather than Word documents
  • Schooling – go deeper here into achievements, awards, etc.
  • Even if you got a degree into what you do today, that’s okay because that is part of your story and it can also be a connecting point into who you are

FEATURED SKILLS & ENDORSEMENTS

  • This is your opportunity to show your credibility and thought leadership in your space
  • You get 50 skills – use this wisely – you want to be relevant skills to what you do
  • Don’t just write “Microsoft Word” as a top skill since that won’t separate you from others
  • This is like SEO for your personal brand
  • Pay attention to the Top 10

ADDITIONAL ITEMS:

  • This area is more for freelance and contract work
  • List your publications, i.e. guest blogging gigs, or featured articles, but you don’t need to feature every single post), especially if they have gone viral or are more evergreen and relevant
  • List and Organizations & Volunteer work –

Suggestions To Make Your Profile Better:

LinkedIn isn’t forgetting its core service with its new update. The site will now offer suggestions to make your profile stand out based on what recruiters are searching for. LinkedIn will suggest what skills you should add, as well a summary created by LinkedIn based on your experience.

Contact Mike Spence for help optimizing your LinkedIn page, crafting a brand story, and growing your business using social media:

The Secret and Power of Connecting

The Secret and Power of Connecting

Networking VS Connecting

Networking: interact with other people to exchange information and develop contacts, especially to further one’s career.

  • There are plenty of events/groups that will produce little to no return.

Connecting: join together so as to provide access and communication; provide or have a link or relationship with; form a relationship or feel an affinity.

  • Connecting is the more powerful of the two. Connecting is the art of developing and leveraging relationships into mutual beneficial lead sharing.

Everyone wants to know how to connect.

 Everyone wants to know how to make appointments.

 Everyone wants to know how to meet the right people.

 Everyone wants to connect more to sell more.

 Everyone wants to connect more to succeed more.

The secret is to become known FIRST – making it easier to make connections. Make people want to meet you. It’s all about becoming known as a person of value, both in your community and in your industry.

However, I do not dismiss networking altogether.

Rather, I suggest a few strategies to increase ROI from networking events.

  • Choose industry specific events where prospects gather, not just competitors.
  • Target events on topics where you are an expert and can offer a solution.
  • Review membership directories and list of pre-registered attendees before committing.
  • Work the room
  • Have quality conversations. Ask questions to understand their business, their challenges, and how you can help.
  • Make it personal.
  • When you follow-up, pay it forward with some free advice or a lead

Attending the right trade show. Paired with strategic pre and post marketing increases discovery conversations & follow-up appointments. Some of the highest ROI networking of my career comes from large trade shows and not small networking groups.

The wrap up:

Nothing shortens a sales cycle like a personal relationship.

Don’t underestimate the value of a handshake and client-centered face to face conversation.

If you are likable and memorable, they will take your next call and be forth coming with information.

A question for you:

Did you find this helpful?

What do you suggest to help other readers get the most from their networking?

Where does social selling fall into the spectrum of connecting?

 

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Contact our team if you want help making connections and growing professionally 

leadership

Employees stay when they are:

As a business or organization, your most important assets are not your clients. Its your employees.

If you take care of your employees, they will take care of your clients and enable optimal profit and growth. Happy employees are productive employees.

Statistics show that up to 60% of employees have considered another job in the last 6 months.

The number is significantly lower for leaders, less than 30%. The reasons for this discrepancy can be explained by the info-graph above.

Leaders tend to be valued and appreciated, they receive support and are empowered within the organization, and if they can execute a mission and empower employees, they are most likely going to be promoted and paid well.

As an employee:

Start by focusing on things you can control

10 Things That Require Zero Talent

  • Find opportunities to solve a problem, make suggestions, and/or take on extra responsibility.
  • Volunteer for tasks and projects that allow you to showcase and be recognized for your talents.

 

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Student debt cripples the next generation of entrepreneurs

Student Debt cripples the future and the options available to the next generation.

student debt should be avoided

A growing percentage of young people say they want to be entrepreneurs. Which is good news because SMB is driving the growth of the US economy.

However, a 2014 Forbes article stated, The Fall of Young Entrepreneurship.

Entrepreneurship rates among people Age 20-34

The percentage share of new entrepreneurs comprised by people aged between 20 and 34 years-old has fallen from 34.8% in 1996 to to 22.7% in 2013.

Thus emerges the millennial entrepreneurship paradox – is this the generation whose entrepreneurship propensities will unleash the next wave of economic growth, or will this generation’s entrepreneurship potential fizzle?

Among the many trends affecting the entrepreneurial promise of millennials, student debt has been a particularly prominent issue. Although we cannot yet infer any causal relationships, rising student debt levels have, to an extent, coincided with falling entrepreneurship rates among young people. Intuitively, a relationship between the two makes sense. Entrepreneurs need capital to start new businesses, and young people with student debt lag far behind on accumulating net worth.

Entrepreneur advice was to get started early, make mistakes while the risks are low. Before life gets complicated with careers, families, mortgages, and financial obligations.

How can a young entrepreneur boot strap during start-up if they already live at home with parents, bills are rolling in, and the biggest bill is student loan payments?

  • Did you know that the average student holds over $20,000 in college loans?
  • Did you know that 1 in 4 people with a bachelor’s degree or higher are unemployed in NYS?
  • Did you realize college costs have tripled in the last 10 years? (That is faster than inflation, faster than housing appreciation, and faster than salary or job rates.)

When people ask me: WHY is a program like CollegeCPR needed?

Most people already know the answer. This information is public. Those effected is wide-spread. The damage is real. People feel the impact. I just loaned a friend money for a student loan payment that costs more than childcare.

The problem CollegeCPR helps YOU solve is taking the first step to improving your future. We reverse engineered professional success and walk you through guided activities that move the needle forward.

Browse these Info-graphs and look at the numbers:

CollegeCPR - Mike Spence - Student loan infograph

CollegeCPR-Mike Spence- Student loan info

Source: One-Third of College Students Say They’ll Live at Home Post-Graduation Due to Loan Debt 

collegeCPR-salaryinfo

Source: Bachelors Degrees Are Better… But Some Are Best

 

I appreciate you reading this far.

How can we help you?  Let us know, we want to help.

At CollegeCPR, we teach life skills that accelerate success beyond what you thought possible. We unpack the challenges you are facing, and break each down into small actionable steps.

Log-in NOW to get member access and start your personal breakthrough

Parents, LISTEN UP

I’ve had 200+ conversations this week with parents and their college freshman and sophomore’s.

To many of your children are unsure of their future.

When their goals are unclear, they cannot execute.

At CollegeCPR we leverage distance learning technology to guide learners through self-evaluation (skill/interests), occupational exploration, college mapping ,and career coaching activities that prepare you for professional success.

LEARN MORE

The College Disconnect – Are students unemployable?

National News: For-profit college chain ITT Tech ceases all student enrollment

www.collegeCPR.com 

NEXT: Watch the Explainer Video

Can you relate?   Do you know someone who can?

CollegeCPR wants to help you

But, only 100 students per month get access

Set your children up for success

Ask How: mspence@collegeCPR.com