Why bother searching through the usual list of famous quotes when one man, Seth Godin, shares plenty of insight on business, marketing, and leadership.
A Buffalo success story, Seth Godin is a renowned author, master marketer, and a thought leader. Seth’s family are Buffalonians vested in the community. Seth’s heartfelt introductions from his sister, the Buffalo Jewish Federation, and the proud director of the Albright-Knox art museum made this event very personal. The Godin family was praised for their contributions, support, and endowment in memory of their mother. As I l watched Seth from across the room, his smile and face eluded a true sense of gratefulness.
- A sold-out event of 350 community leaders joined together
- A small enough venue for direct eye contact and quality networking with anyone in the room
- The slide deck paired with Seth’s artsy, practical and fresh perspective had an audience of all ages sitting attentively, engaging often, and laughing more than expected
If you are reading this, you are probably like me, a fan of Seth. I have read and applied teaching from many of his books, including: Permission Marketing, Tribe, Purple Cow, The Dip, Linchpin, and Small is the New Big.
My personal draw to Seth is his thought leadership and our shared passion for challenging the status quo. In everything I do, I believe in challenging the status quo. I have failed more times than I care to admit. But I have felt gratification, and tasted the fruits of my labor when I execute a project against the odds. Boy does that feel good. It’s that feeling that keeps me coming back to entrepreneurship time and time again.
In my latest project, CollegeCPR, I challenge the education system and offer a better way for families and young professionals to approach career planning. At times I receive opposition, but most times my story resonates and receives burning support from those who recognize or have experienced the challenges faced by today’s college graduate. Despite any challenges, CollegeCPR recognizes the problem is real and we are committed to impacting change. The below excerpts from Seth’s book, “What to do when it’s your turn” apply to our approach.
“THE AMERICAN PEOPLE ARE SUCKERS.”
“Many powerful organizations fear a truth teller. They work hard to avoid being confronted by an individual who sees the world as it is and by a person who cares enough to change things.”
While developing CollegeCPR, I became a student of social media and digital marketing in order to grow my business. I looked to experts like Seth as a teacher, studying his work. Since that time, I have developed a team that is constantly running tests and tweaking strategy based on customer feedback. Our recent focus is the science of marketing – social psychology and why do people take action. One key to creating content that converts is audience engagement. Our strategy is founded from advice of Kevin Kelly and Tim Ferris when they talk about 1000 True Fans.
Below are 10 of our favorite quotes from Seth on Business, PR and Marketing, Fear, Coaching, and Presenting.
“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”
“There’s no shortage of remarkable ideas, what’s missing is the will to execute them.”
“Don’t find customers for your products, find products for your customers.”
PR and Marketing
“People do not buy goods and services. They buy relations, stories and magic.”
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
“If failure is not an option, then neither is success.”
“The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.”
“The problem with working with a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind.”
“You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.”
Bonus Quote from Stop Stealing Dreams #manifesto
“The good jobs of the future aren’t going to involve working for giant companies on an assembly line. They all require individuals willing to chart their own path, whether or not they work for someone else.”
“Large scale education was not developed to motivate kids or to create scholars. It was invented to churn out adults who worked well within the system.”
Learn to incorporate these quotes into your thought process and you will unleash your true potential beyond what you thought was possible.
What is your favorite Seth quote?
Do you want to learn the career activities that your college and university don’t want you to know.
Do you want to learn the skills that employers wish they taught you in college?
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